What we do

Four problems. Solved in the order they actually need solving.

Each one came out of a live engagement, and each is scoped to end with a decision you can act on — not a document you file. We design the logic; your team runs it.

By problem

Where the work starts.

By problem · Retention & CRM

Who are your customers, which ones are most valuable, and are they coming back?

Thousands of records across a reservation platform, a loyalty programme and a subscriber list — and no logic for who to prioritise or what to say to them.

What you getFive behavioural segments, a measured days-between-visits baseline and a 90-day CRM roadmap your team runs. You know it worked when median days-between-visits in the target segment moves inside 30 days.

By problem · Delivery economics

Are Deliveroo and Uber Eats profitable — and are your discounts buying volume or buying margin?

Promoted orders look excellent in the platform dashboard. Follow the cash to merchant and the incremental order you thought you bought was one you were getting anyway, at a discount you funded.

What you getContribution per order, effective versus contracted commission and a promotions read per platform and per site — plus, where a commercial conversation is live, a counter-proposal modelled on your own numbers.

By problem · Loyalty

Is the programme earning its keep?

Member counts go up every month, which reads as success. Nobody checks whether members were already your Regulars — in which case the programme is discounting loyalty you already had.

What you getA verdict with the working shown: overlap with your existing Regulars, the behaviour test, the fully loaded cost — and if it is “keep”, a specific restructure.

By problem · Walk-in capture

How do you turn anonymous covers into known customers?

In one three-venue engagement, 61% of visits were anonymous. You cannot run a retention programme against a base you cannot see.

What you getA documented capture process your team can run, phased targets with dates, and a live weekly per-venue dashboard.

Who it's for

Where you start depends on what you're running.

Single-site restaurants

One venue, one baseline, fast payback.

Typically starts withRetention & CRM strategy, or Promotions & margin if delivery is a meaningful share of revenue.

Multi-venue groups

Brand-level measurement across sites.

Typically starts withA full baseline across all sites, then site-level comparison to find the divergence.

Delivery-led operators

Uber Eats and Deliveroo economics, audited.

Typically starts withPromotions & margin, plus catchment analysis where multiple sites are close together.

Groups with data everywhere

SevenRooms, POS, loyalty, subscriber lists.

Typically starts withMulti-source data mapping, before any tooling decision is made.

If these are the problems you're working on, let's talk.

We take on a small number of engagements at a time. If you are running a restaurant or a group in London and want to know what your data is actually telling you — about your customers or your platforms — get in touch directly.

Book a demo → Sam Nicaudie · sam@seriousgourmet.io